Noise free augmented social media.
What added value would augmentation have, if it could lift the noise and information overload in social media streams?
Social media is for everybody, that makes it impossible to use.
Let’s say you’re one of the biggest home furniture retailers in the world. And you have a small army of people that use social media to share inspiration with each other. How could we enhance that experience?
A curated augmentation layer to filter social streams
Social is just too much of everything, making it nearly impossible to use for business. That’s why we created this augmentation layer that enables authors of inspiration to curate, filter, tag and distribute inspiration.
We analyzed the use of social media with authors in the organization
We found out how these authors shared their inspiration
We connected, scraped, cached and stored a huge amount of content
We made curated, tagged and filtered content accessible in a mobile app
Leveraging the power of social media, a new platform was born
A completely new way of sharing inspiration and gathering data
Using the best of both worlds
The hardest thing to change is the behavior of people. Using social media is a habit for most, so we took that habit and connected it to the secure, noise-free, safe and curated environment of our platform.